Innovation Culture

Innovation culture is a mix of shared values, beliefs, norms, and practices that shape the behaviour and interactions of individuals within an organization or community. It has a major impact on innovation because it influences how people in an organisation approach and do their work, interact with each other and make decisions.

Culture can have momentum and inertia able to retard, redirect, reverse, usurp and accelerate innovation. If you want to accelerate innovation, understand the steps in the 5D framework and find ways to ensure your culture can accelerate it in the right direction. Psychological safety and learning rapidly are critical ingredients of a pro-innovation culture.

Innovation leaders can design, shape and improve innovation culture.